Edinburgh 269


International Solidarity Day
SVAR helped to organise a solidarity event with the 269 campaign, created by Sasha Boojor. The tattoos were all done by Morag of Tribe Studios, Edinburgh. One of our own committee members joined the participants.

For those of you not familiar with 269, this campaign was started on October 2nd of 2012, ‘World Farm Animals day’, at Rabin Square in central Tel-Aviv, when animal rights activists performed an act of solidarity and empathy towards abused animals exploited by the human race. The display’s aim is to call for empathy towards the most oppressed sector of our society and call into question the deep disconnect we as a society, have towards sanctioned animal cruelty. The activists got branded with a hot steel brand, in the same way farm animals are branded in farms all over the world. The number 269, which was burned on their skin, was the designated number of a calf they had encountered in one of Israel’s dairy farms. 

“This anonymous male calf will be forever immortalized on our bodies, and hopefully this message of solidarity will somehow bring a new way of looking at non-human animals.
No animal should be exploited to satisfy the selfish needs and whimsical desires of humans, and that is why we chose to use the industry’s own method of objectifying living beings as this symbolic means to convey our idea” – Sasha Boojor, 269 founder

Across the world, animal rights activists have been branded in solidarity with Sasha’s campaign. Many choose to be tattooed or scarred instead of branded, as was the case in our campaign.

The 269 campaign was, and will continue to be, a controversial movement, and Student Voice for Animal Rights does not endorse all of the views expressed by the official movement.


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